March Madness is here, and those who love Wendy’s have much to be happy about! From the beginning of March until April 10th, the fast-food restaurant is offering customers cheeseburgers for $1! Yes, you read it right—only $1!
The fast-food chain sent out a press release, saying, “As the Official Hamburger of March Madness, Wendy’s is giving college basketball fans and athletes the quality fresh, never-frozen beef that they deserve to fuel every buzzer beater, layup, and alley-oop all tournament long.”
The offer is on a Dave Single burger for $1. However, it also applies to a Dave’s Double order, which will go for $2 only. The best part? According to the press release, one must not add an extra purchase to grab the deal.
A Dave’s Single includes a quarter-pound patty, American cheese, tomato, pickle, lettuce, onion, ketchup, and mayo between a toasted bun. The Dave’s Double cheeseburger includes the same toppings but on two quarter-pound patties.
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When this news dropped, many were excited, but some expected a caveat. Isn’t this too good to be true? Is there a clause we don’t know about?
Last month, many media outlets suggested that Wendy’s would implement “surge pricing.” They spun comments from the fast-food CEO Kirk Tanner’s speech that included “dynamic pricing.” Surge pricing is a common practice where organizations increase prices when menu items are most popular.
Without a doubt, many people did not like this. Consumers took to social media to express their displeasure. Senator Elizabeth Warren, D-Mass., also called out the fast-food chain via social media. She wrote, “Wendy’s is planning to try out ‘surge pricing’ — that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging, plain and simple, and American families have had enough.”
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Before long, Wendy’s put out a disclaimer, explaining that the information was “misconstrued.” “Digital menu boards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day,” the restaurant wrote. “
“Wendy’s has always been about providing high-quality food at a great value, and customers can continue to expect that from our brand.” Again, they shared a statement with CNN, clarifying their position on increasing prices.
“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans. It was never our plan to raise prices when customers are visiting us the most.”
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As they cleared the air, customers were glad it was a real discounted offer. Therefore, many people are already taking advantage of this opportunity. One of the best parts is that customers can also order online at the same price.
Therefore, you do not need to be physically present in a store to get the discounted offer. Order from the comfort of your home and enjoy this delicious March Madness deal!
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