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HomeFashionThe ‘Kardashian-Jenner-Effect:’ How Kim Kardashian And Her Sisters Redefined Fashion And Beauty

The ‘Kardashian-Jenner-Effect:’ How Kim Kardashian And Her Sisters Redefined Fashion And Beauty

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The Kardashian-Jenner family’s influence in the world of beauty and fashion is undeniable, so much that these reality stars determine what eventually becomes a global trend.

Since Kim Kardashian and her sisters broke into the showbiz scenes in the 2000s, the world took a new turn that has redefined the entertainment and fashion industries for years.

From modeling to cosmetics, what passed as cool before the Kardashian era now seems like a relic from the stone age, unless the “KUWTK” stars give their nod of approval.

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Over time, the definition of beauty has become measurable by one’s curves and rather than mere facial appearance. This has started a global trend of body augmentation, use of shape wears and embracing one’s natural hues.

While many argue that the sisters are a force for evil for seemingly influencing people to enhance their body parts, others deem them champions of body positivity.

Whatever the case may be, these sisters have undoubtedly changed the world in more ways than one, spurring what has come to be known as the Kardashian-Jenner effect. Here are all the ways Kim and her sisters have redefined fashion and beauty.

Fostering Body Positivity

While the Kardashian-Jenner sisters have been slut-shamed on occasions for their usually sultry/nude photos they never took a step back from proudly owning up to their bodies. Neither have they apologized even under intense criticism.

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Their action has proven to be a subtle but powerful way of letting the world know they had nothing to be ashamed of. Kim made the ultimate move when she published nude photos of herself previously leaked by hackers, in her bestseller, “Selfish.”

Doing so put those hackers and potential blackmailers to shame once and for all, letting them realize they got nothing on her since she already beat them at their game.

Since then, most people have become more confident in their bodies, taking revealing shots, hiding body flaws, and casting out the feeling of shame.

From Beauty To Bottoms

At some point in human existence, appearing skinny made one feel hot and sexy in most parts of the world. Slightly curvier people had to undergo vigorous exercise, dieting, or surgery to do away with the extra mounds of flesh.

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Then came Kim Kardashian, the girl whose sex tape was leaked. Many became drawn to her features and remained entranced even after she underwent cosmetic surgeries to further enhance her curves.

As the family progressed in the spotlights, the sisters also embraced the curvier sides, fuller lips, and enhanced looks.

Although many deemed them as unauthentic, their strategy took over the internet and the media nonetheless, redefining beauty in terms of boobs and bottoms rather than mere facial features.

Normalizing Plus-size Models

Much like rocking the bigger boobs and bottoms, plus-size people often faced discrimination in the modeling world. This often led them to become depressed, reduce their self-esteem, and make them targets of internet trolling.

However, since the Kardashians came on board with their approach to fashion and beauty, they have employed people across all shapes and sizes to model pieces from their collections.

From shapewear to clothing, the sisters have normalized the endorsement of plus-size models. Today, brands like Fenty have followed the trend, availing plus-size people opportunities of becoming models.

Making Celebrity Branding A Trend

Gaining vast influence on social media and the world through their reality show, endless scandals, and bang bodies soon made the Kardashian sisters highly sought after in the fashion world.

Top fashion brands like Tom Ford, Missguided, Balmain, and PrettyLittleThings began collaborating with the sisters, having them model some of their outfits.

In 2017, Kourtney collaborated with PrettyLittleThing to release a 40-piece capsule collection which spread like wildfire, fast becoming a trend.

Other fashion and beauty companies also cashed in on the Kardashian-Jenner effect, branding their products by establishing some kind of link to the sisters. Some of these collaborations resulted in legal feuds over plagiarism and trademark infringement.

Eventually, Kim and her sisters each established their own fashion brands and beauty products using their influence to take their companies to greater heights. Little wonder the Kardashians rank among the richest women in the world.

Making Athleisure Look Cool

The rise of Athleisure can well be attributed to the Kardashian-Jenner effect. Forbes reported that apparel sales increased by 2 percent in 2015, with a 16 percent rise in activewear sales. 

Coincidentally, that was the same year the youngest sibling of the Kardashian family, Kylie Jenner racked up to one billion likes on Instagram for her remarkable sportswear selfies.

Chunky trainers, cycling shorts, branded hoodies, and tracksuits quickly became fashion-friendly wear, evolving into custom versions.

For his first social media marketing campaign, Kanye West, Kim’s ex-husband, had her clad in head-to-toe sportswear. The ensemble at gained the attention of netizens. Yeezy became a top fashion brand in no time.

Encouraging All-skin Shades Shapewear

During the 2019 met Gala, Kim stepped out in a corseted Thierry Mugler dress that held up her hour-glass figure. Following the appearance, online searches for compression garments experienced a 45% jump.

Soon, the businesswoman launched her SKIMS shapewear line, closely followed by KKW Beauty and KKW Fragrance lines.

However, what made her shapewear line an instant success was her detailed approach to making them available in natural skin hues. Irrespective of one’s skin tone, the SKIMS shapewear line always has the perfect fit.

Gone are the days of using coffee and other colorants to achieve the desired tone on shapewear, or feeling ashamed for using one.

Outside fashion, the Kardashian-Jenners have made an impact in politics, culture, motherhood, fertility-related issues, the definition of fame, family, and other aspects, making them a force to reckon with in the world.

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