Summer is here, and fast food chains are gearing up for the new season. Chick-fil-A is doing this in its own way by introducing a new chicken sandwich for customers to enjoy!

The arrival of summer means people taking time out to enjoy the sun, play, travel, and eat as many things as they’d like. Therefore, fast food chains usually see a surge in sales during the summer and take advantage of the opportunity to create different special packages or new food. This year, Chick-fil-A is adding a new chicken sandwich to its summer menu, the first in almost ten years. 

Inflation is a worldwide problem that has continued to affect several industries, including the food industry. In April 2024, due to the surge in ingredient prices, Chick-fil-A increased the prices on its menu by 10% across all its locations. Many customers were unsatisfied with this increase, and fewer people are now going to eat in fast-food restaurants.

Chick-fil-A and many other fast-food restaurants are considering several ways to attract new customers. After noticing the high traffic in their online orders, Chick-fil-A introduced a world-first digital-only restaurant in the U.S. This restaurant is strictly for picking up food that was ordered online and does not have sitting areas, reducing the waiting time customers usually complain about.

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Another effort by the company to bring in more customers was to introduce new items on the menu. While Chick-fil-A is famous for its chicken, its management decided to stray slightly away from this and introduced a new pizza option. There are now six different pizza options to choose from, attracting people who would usually not patronize the brand due to its chicken-filled menu.

As summer approaches, Chick-fil-A is once again switching things up by introducing a new chicken sandwich. This is a rare occurrence as it is their first new sandwich addition in almost ten years. Earlier in 2023, the company had 30 potential new sandwiches that were available for a limited time, and after much deliberation, the honey pepper pimento chicken sandwich was chosen.

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Just a year after the limited availability of the honey pepper pimento chicken sandwich, Chick-fil-A has decided to add another chicken sandwich to its menu. This will also be a limited offer and will be available to customers across the country throughout the summer. Customers will also have the option of pairing it with a peach milkshake drink.

The Chick-fil-A maple pepper bacon sandwich promises to be the taste of summer, as it combines a great deal of flavors into one sandwich. It has pepper jack cheese, green leaf lettuce, lemon-herb marinated boneless chicken breast, and bacon. All these will be hand-tossed in a brown sugar and pepper blend, while spicy and sweet pickle chips top it all off.

According to several sources, the maple pepper bacon sandwich is not the only new sandwich that customers will be getting. While it is available nationwide, Chick-fil-A is also testing out another sandwich in Raleigh, North Carolina only.

This exclusive sandwich includes a boneless chicken breast, a toasted, cross-cut pretzel bun, lettuce, sliced tomato, seasoned cheddar cheese, Applewood smoked bacon, and Dijon mustard sauce. 

Chick-fil-A is a very consistent brand that doesn’t change its menu regularly. In fact, their additions only happen a few times in many years. The lack of innovation has caused many customers to grow tired of the same old menu and go to other brands. Therefore, it may seem that the company has noticed this negative effect and has been trying to improve it since last year. 

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Despite the addition of this new sandwich, many customers are asking Chick-fil-A to bring back last year’s honey pepper pimento chicken sandwich. Many people have posted on X, formerly Twitter, about how good it was and why they missed it. Many also say it was really good and should be added to their permanent menu rather than as a limited offer. 

Just as the company increased its prices in April, it also released a couple of new beverages for its customers. However, these beverages are expected to be seasonal.

They are cherry berry lemonade, cherry berry frosted lemonade, cherry berry sunjoy, and cherry berry iced tea. Chick-fil-A selected these four beverages because customers tend to prefer berry and cherry flavors. 

As Chick-fil-A usually doesn’t introduce new additions to its menu, it has caused people to wonder if the company has decided to become more innovative and will continue to try out several dishes.

Many are hopeful that this will mark the beginning of a newer, more advanced, permanent menu that people will enjoy at all times and not just as limited offers.

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