Close Menu
  • Entertainment
  • Lifestyle
  • Relationships
  • Tips & Tricks
  • Celebrity Kids
Facebook X (Twitter) Instagram
  • Disclaimer
  • About us
  • Privacy Policy
  • Contribute & Advertise with Us
Facebook X (Twitter) Instagram Pinterest Vimeo
GistFestGistFest
  • Entertainment

    Pastor TD Jakes Steps Down Months After Having a Heart Attack During Sermon

    April 29, 2025

    Skai Jackson’s Boyfriend Arrested Again for the Second Time in Less Than Six Months

    April 28, 2025

    All You Need to Know About Netflix’s “Wednesday” Season 2

    April 28, 2025

    Everything You Need To Know About Shannon Sharpe’s Rape Allegations

    April 25, 2025

    Pope Francis Dies on Easter Monday at 88

    April 25, 2025
  • Lifestyle

    Pastor TD Jakes Steps Down Months After Having a Heart Attack During Sermon

    April 29, 2025

    Skai Jackson’s Boyfriend Arrested Again for the Second Time in Less Than Six Months

    April 28, 2025

    All You Need to Know About Netflix’s “Wednesday” Season 2

    April 28, 2025

    Everything You Need To Know About Shannon Sharpe’s Rape Allegations

    April 25, 2025

    Pope Francis Dies on Easter Monday at 88

    April 25, 2025
  • Relationships

    Pastor TD Jakes Steps Down Months After Having a Heart Attack During Sermon

    April 29, 2025

    Skai Jackson’s Boyfriend Arrested Again for the Second Time in Less Than Six Months

    April 28, 2025

    All You Need to Know About Netflix’s “Wednesday” Season 2

    April 28, 2025

    Everything You Need To Know About Shannon Sharpe’s Rape Allegations

    April 25, 2025

    Pope Francis Dies on Easter Monday at 88

    April 25, 2025
  • Tips & Tricks

    Pastor TD Jakes Steps Down Months After Having a Heart Attack During Sermon

    April 29, 2025

    Skai Jackson’s Boyfriend Arrested Again for the Second Time in Less Than Six Months

    April 28, 2025

    All You Need to Know About Netflix’s “Wednesday” Season 2

    April 28, 2025

    Everything You Need To Know About Shannon Sharpe’s Rape Allegations

    April 25, 2025

    Pope Francis Dies on Easter Monday at 88

    April 25, 2025
  • Celebrity Kids

    Meryl Streep’s Daughter Louisa Jacobson Shares Her and Partner, Anna Blundell’s Plans for Valentine’s Day

    February 14, 2025

    Brenda Song and Macaulay Culkin’s Son’s Name Revealed

    January 12, 2025

    Travis Barker Daughter, Alabama Barker Hospitalized for Nicotine Withdrawal After Quitting Vaping

    January 2, 2025

    Who Are Madonna’s Children? Everything You Need To Know About Them

    December 10, 2024

    Wynonna Judd’s Daughter Back in Jail After Allegedly Stealing Church Van

    December 4, 2024
Subscribe
GistFestGistFest
Home » Customers Sue Amazon Over “Buy Now” Feature, Claim It Tricks Them Into Spending More 
News

Customers Sue Amazon Over “Buy Now” Feature, Claim It Tricks Them Into Spending More 

DunniBy DunniMarch 4, 20246 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
A Collage of Amazon Gift Cards and Laptop
Source: Quora
Share
Facebook Twitter LinkedIn Pinterest Email

Amazon, the world’s largest online marketplace, is in the eye of a storm over a new feature on its online platform. Many of the eCommerce company’s customers have lamented falling victim to the latest “Buy Now” feature on the company’s website. 

Table of Contents

Toggle
  • A Genius Move By a Retail Giant 
  • The New Button is Called the “Buy Box” 
  • The Buy Box Offers a Significantly Easier Shopping Experience 
  • Shoppers Aren’t Convinced 
  • Is Amazon Pushing Selfish Interests? 
  • Is Amazon Betraying Its Customers? 
  • Amazon is Facing a Serious Opposition From Government Officials
  • The Buy Box System is Hurting Sellers, Too 
  • Amazon Accused of Having It’s Thumb on the Scales 
  • Amazon Has Intervened in the Issue 
  • Here’s How to Evade the Buy Box 
A Collage of Amazon Gift Cards and Laptop
Source: Quora

They complain that the new button has led them to purchase goods accidentally. Let’s see how. 

A Genius Move By a Retail Giant 

You wouldn’t need to look too closely to spot a new button addition to Amazon’s product pages. The “Buy Now” button sits comfortably under the “Add to Cart” we all know. 

Amazon’s Buy Now Button
Source: Quora

Amazon said it added this button to help ease customer’s shopping experience. If you want to make a quick purchase, the “Buy Now” button is your friend. 

The New Button is Called the “Buy Box” 

Not every customer wants to go through the add-to-cart process before buying a product. Amazon believes that the new button, known as the Buy Box, will help customers bypass the add-to-cart feature. 

A Laptop and a Miniature Shopping Cart
Source: Quora

With this new feature, customers who have decided what they want to buy can get straight to it. The Buy Box removes the need to compare products from multiple sellers, just straight to purchase. 

Also Read: Amazon Sacks Hundreds of Employees Amid Rising Costs in Company-Wide Memo

The Buy Box Offers a Significantly Easier Shopping Experience 

Compared to how shopping was done in its absence, the Buy Box has significantly improved the ease of shopping. Amazon says the Buy Box helps customers go away with the best deals. 

Amazon Gift Cards
Source: Quora

The button will also save the time that would have been spent going through a step-by-step process. As fine as the idea looks, it apparently has some upsides. 

Shoppers Aren’t Convinced 

While many shoppers have had amazing experiences with the new button, others have gone through some tough times. These shoppers aren’t convinced that Amazon meant well with the introduction. 

Amazon Office
Source: Quora

A government-sponsored lawsuit alleges that the online retailer is manipulating the feature to make customers spend more money than they would have. It accused Amazon of pushing customers to buy more costlier products than they would have if they had to see the options. 

Is Amazon Pushing Selfish Interests? 

The lawsuit accused the company of promoting certain high-priced items through its website’s algorithm. These items are suspected to be affiliated with the company. 

Amazon Logo
Source: Quora

If this allegation is true, it means that Amazon no longer prioritizes its customer’s interests as it has always claimed. It means Amazon has opted to make money off its customers in less than noble ways. 

POLL—Should the Government Implement Stricter Penalties To Combat Retail Theft?

Is Amazon Betraying Its Customers? 

Many customers seem to think so. Interestingly, a report by a leading IT news website suggests exactly that. The report claimed that the Buy Box mostly displays items from sellers who are under the Fulfillment by Amazon service. 

Amazon Logo
Source: Quora

According to the report, these sellers pay extra for this preferential treatment. Amazon compensates them by displaying their items with the Buy Box to convince buyers that they are getting the most lucrative deals. 

Amazon is Facing a Serious Opposition From Government Officials

The lawsuit being filed against the retail giant has some heavy government backing. 17 state attorney-generals have joined the lawsuit. They are accusing Amazon of various infractions. 

Lina Khan
Source: Quora

These include engaging in an illegal monopoly of online shopping, reducing product quality, and increasing consumer prices. “Amazon is now exploiting its monopoly power to enrich itself while raising prices and degrading service for the tens of millions of American families who shop on its platform,” said Lina Khan, chair of the United States Federation Trade Commission.

The Buy Box System is Hurting Sellers, Too 

It is important to note that buyers aren’t the only ones at the receiving end of Amazon’s Buy Box idea. The victims also include merchants who haven’t signed up for Amazon’s special programs, such as the FBA. 

Amazon Delivery
Source: Quora

These disadvantaged merchants, even though they have more lucrative products than the Buy Box promoted ones, won’t get the attention of most customers. 

Also Read: Amazon Fires Alabama Delivery Driver Who Shot Dog After Visiting Wrong Home

Amazon Accused of Having It’s Thumb on the Scales 

There have also been talks of Amazon forcing sellers to participate in its eCommerce fulfillment service. Amazon punishes sellers who refuse to pay instantly for the service by denying them Prime-free delivery, harming their eligibility for the Buy Box. 

Amazon Delivery
Source: Quora

“It’s very difficult even for market participants to necessarily know when Amazon is putting its thumb on the scales and favoring its own interests,” Stacy Mitchell, the Institute for Local Self-Reliance’s co-executive director, told the press. 

Amazon Has Intervened in the Issue 

Probably due to the intense pressure from customers and the government, Amazon has announced some adjustments to the Buy Box feature. The feature will assume a new name – Featured Offers. Also, Amazon has promised not to give priority to sellers with Prime badges. 

A Shopkeeper Cleaning a Trolley
Source: Quora

However, there are still concerns from its customers who do not trust that the retailer has turned a new leaf. 

Here’s How to Evade the Buy Box 

As you must have already seen, using the buy box is easier but also riskier. You might be clicking on the button under the influence of your impulse. Take some time to reflect on the action before you take it. 

Amazon Building
Source: Quora

You can also search for similar products from other sellers. You just might find lots of them at lower prices. It’s better to buy smart than to buy fast. 

You Might Also Like:

Why Are Boomers Nonchalant About Being “Woke?”

“That May Be the Winner!” American Idol Judges Praise Contestant Covering Billie Eilish’s “Barbie” Song

FBI Says Hate Crime Is on the Rise in the US

Sony Acquires Margot Robbie’s First Post-“Barbie” Movie at the Berlin International Film Festival

Citibank Faces Lawsuit After Refusing to Reimburse Customers Who Lost Money Due to Security Glitch

Amazon eCommerce market Feature Lawsuit Price
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous Article14-Time Lottery Winner and Mathematician Shares Tips to Hack the System 
Next Article Animal Shelter Receives Floods of Donations After Jon Stewart Dog’s Death

Related Posts

News

Pope Francis Dies on Easter Monday at 88

April 25, 2025
News

Two-Times Olympic Champion Dick Button Dies at 95

February 5, 2025
News

Chris Stapleton and Wife Donate $1 Million To Help Los Angeles Wildfire Victims

February 5, 2025
Latest Posts

Pastor TD Jakes Steps Down Months After Having a Heart Attack During Sermon

April 29, 2025

Skai Jackson’s Boyfriend Arrested Again for the Second Time in Less Than Six Months

April 28, 2025

All You Need to Know About Netflix’s “Wednesday” Season 2

April 28, 2025

Everything You Need To Know About Shannon Sharpe’s Rape Allegations

April 25, 2025

Pope Francis Dies on Easter Monday at 88

April 25, 2025

Justin Bieber and Sexyy Red’s Kiss Sparks Controversy as Fans Say He “Looks Happier” With Her

April 25, 2025

Justin Bieber Debt Rumors Slammed by His Rep

April 20, 2025

“The White Lotus” Star Aimee Lou Wood Slams SNL for “Mean and Unfunny” Impersonation

April 19, 2025
About
About

We’re a news, entertainment and lifestyle hub that is dedicated to giving you quality insight on the latest lifestyle news, movie and TV news, celebrity news and lots more.

Contact us: [email protected]

MOST POPULAR

Jennifer Rauchet: Inside the Life of Pete Hegseth’s Wife

August 30, 2023

Alina Nikitina: Everything We Know About the Russian Model

October 4, 2023

Amanda Kate Lambert: Meet Nancy Sinatra’s Daughter

August 30, 2023

Subscribe to Updates

Get the latest news delivered straight to your inbox!

Facebook X (Twitter) Instagram
  • Disclaimer
  • About us
  • Privacy Policy
  • Contribute & Advertise with Us
© 2025 GistFest. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.