Rihanna has officially been announced a billionaire. The music icon put the work from the mid-2000s till date. Rihanna transformed all through the years from her humble beginnings to a member of the upper echelon.
The Forbes’ List recently released issue has announced that singer Robyn Fenty, professionally known as Rihanna, is a billionaire. The news comes in succession as it follows her many business endeavors through music, beauty, and fashion.
The star built quite a phenomenal brand based on her social media presence and the need for inclusivity across the global space. It is safe to say that Rihanna’s approach to lifestyle has finally paid off. Here’s a look through the timeline of Rihanna as a brand.
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Small Town Girl Meets World
Rihanna, born in Saint Michael, Barbados, in February 1988, fell in love with music as a youngster. This was primarily due to how it served as an escape away from her trouble-filled home.
Rihanna, who initially went by her first name Robyn, watched her father deal with alcoholism, which wreaked havoc on his marriage with her mother. Ultimately Rihanna’s mom filed for Divorce.
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Rihanna kept up her love for music, and in 2003, she formed a music group with two of her friends. The group could not fathom their luck when music boss Evan Rogers visited Barbados during a vacation.
They met him, and Rogers gave them a listening ear. Once speaking about the first time he met Rihanna, Rogers noted that her presence was captivating and unforgettable.
She eventually left her hometown as a teenager, moving to America to pursue music with a bag of dreams. Rihanna recorded a four-song demo that included her debut single, “Pon De Replay.”
The demo was sent to the then-Def-Jam boss, Jay-Z, and he liked it. Rihanna signed a record deal with the label releasing her debut album, “Music of the Sun.”
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Rihanna Becomes A Music Superstar
The first album did not do much to stamp her presence, but the Caribbean beauty forged on. Rihanna’s sophomore album, “A Girl Like Me,” went a notch higher, with songs like “SOS.”
The singer scored her first number 1 on the Billboard Hot 100 with this track. In 2007, Rihanna belted out “Umbrella,” and it proved to be the game-changer. Rihanna snagged her first Grammy through the single, which featured Jay-Z.
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Rihanna’s third album, “Good Girl Gone Bad,” had her debut the coming-of-age period. Fans witnessed Rihanna establish the sex symbol part of her brand. The album included hit songs like “Don’t Stop the Music.”
The 32-year-old’s following albums further elevated her career, and Rihanna became the recipient of several awards, including American Music Awards, Soul Train, and more Grammys.
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The Rise of Fenty
Through the years that the “S&M” crooner built her brand, she was also recognized as a certified fashionista. She transformed into a fashion icon with her many red carpet appearances and the advent of her Fenty empire.
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The Fenty brand started with Rihanna’s Puma X Fenty Collaboration, and in 2017, she launched Fenty beauty. The brand carried a timeless theme because of its goal of inclusivity.
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She added Savage Fenty the following years, still trailing the lines of global inclusivity. Presently, Rihanna is worth $1.7 billion, and this made her the second richest female entertainer.
Rihanna has become the most successful beauty entrepreneur with a 50-50 ownership with LVMH boss and the world’s second-richest person, Bernard Arnault. The Fenty line products are sold online and at Sephora stores also owned by LVMH.