Recently, Kim Kardashian’s Skims campaign stirred up a lot of controversy. Fans have referred to the campaign as being “out of touch,” and they feel that the timing does not match the economy at the moment.
Skims has become quite popular worldwide, but many feel that the campaign’s scope is too grand for people struggling to make ends meet. Let’s take a closer look at what’s causing this stir.
What We Know About Skims by Kim Kardashian
Skims by Kim Kardashian has gone viral and has become a shapewear and loungewear sensation. The brand launched in 2019 and has quickly become a household name. It offers a wide range of inclusive sizing and promotes body positivity.
The line has expanded to include everything from bras and underwear to leggings, comfy sets, and more. Skims by Kim Kardashian features some campaigns with Kim as the face of the brand. The brand thrives on providing comfort, inclusivity, and confidence.
However, the latest Skims campaign has sparked controversy. While many have praised the brand for its inclusivity and representation of women, others are critical of the campaign’s extravagant nature.
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Given the economic situation, this is a time when prices keep rising, and many are unable to afford basic necessities. So, Kim Kardashian’s Skims campaign feels out of place to some. This has left them wondering if this brand really understands their struggles and can not empathize with them.
Does Kim Kardashian Own Skims?
Skims was conceived and is also solely owned by Kim Kardashian. The entrepreneur and reality show TV star identified a need for shapewear, which was the birth of Skims. The interesting fact about this brand is that it’s not just limited to the average size.
It’s inclusive and has sizes ranging from XXS to 4X. Kardashian has been an advocate for the need to embrace women of all sizes and make them comfortable. Skims is now a billion-dollar brand with Kim Kardashian at the helm of its affairs.
She has a very hands-on approach to the business as she claims to be engaged in even the most trivial things. The Skims brand is doing very well and has put Kim Kardashian in the list of people expanding the Fashion industry globally.
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How Much Is Kim Kardashian Skims Worth?
From the inception and launch of the shapewear brand, Skims’ financial performance has been nothing short of remarkable. Their first sales brought them $2 million in profit, and they completely sold out in 10 minutes. The brand has since grown and is now valued at $4 billion, following a funding round in July 2023. This valuation shows the progress Skims has made.
Even though Skims has gained some popularity, some people have toned down their excitement for the product. This decline is due to the fact that fans believe that their products are quite pricey. Considering the current economic situation and the impact inflation has on the average man, many are of the opinion that the campaign is far from ideal.
Kardashian maintains that the aim of the brand, Skims, is for everyone, ranging from ordinary women to celebrities. However, the glamorous campaign has triggered negative reactions in some people.
There’s a debate about the relationship between such a lavish campaign and the common buyer. They’ve found it difficult to believe that the brand is not only for the rich in society. The campaign faced a lot of criticism, but it continues to draw huge attention.
The brand’s mission has always been to make women of all shapes and sizes feel great about themselves. Olivia Munn, the latest star to model for Skims, recently illustrated this theory by showing her mastectomy scars in one of the pictures.
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This approach by Munn shouted the message of body positivity louder. Skims made it clear again that it is not only a underwear line but a movement. This inclusivity is what would make their impact last longer, and fashion brands should emulate this part of it.
What’s the Right Balance?
Finding a balance here might be a tough one. With Skim’s success, Kim Kardashian has every right to run a luxurious campaign. Still, people think she should be able to read the room. The brand would not have faced so much criticism if she did not run her campaign at this time.
But in the end, this only goes to show that even the best brands can miss it sometimes. Going forward, Kardashian may have to change her strategy for extravagantly displaying her products.
On the other hand, she has been a public figure and celebrity for most of her life. This even contributed to the quick success of her brand because she didn’t start from level zero. Many people want to be associated with the brand, not just for its inclusivity but to identify with Kim Kardashian.
So, even though Kim Kardashian’s Skims campaign stirred a lot of controversy, her business performance may not be affected. It would be better if people just accepted the fact that she’s not only a businesswoman but a celebrity. As such, her status may not allow her to engage in anything less than extravagant activities.
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