Multi-talented singer, dancer, and actress Jennifer Lopez has announced the cancellation of some tour dates due to low ticket sales. Lopez, known for her energetic stage presence had prepared for her highly anticipated North American tour. This was supposed to be her first in five years, promoting her latest album, “This Is Me… Now.”
However, the reality was different from what she expected. Reports showed that ticket sales in several cities on the tour were much lower than anticipated. As a result, the singer and her team decided to cancel seven shows scheduled from August 20 to 31.
On Wednesday, Ticketmaster listed the dates from August 20 to 31 in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans, and Houston as canceled. Interestingly, the Cleveland and Houston dates had already been removed from the tour itinerary earlier.
They were initially announced on February 15 but are now absent from the site. Updated tour information can be found on Jennifer Lopez’s social media accounts.
Though various reports suggest low ticket sales as the reason for the cancellations, no official statement from Lopez or her team confirms this. With no explicit reason, the exact cause remains unconfirmed, leaving room for fans to speculate.
The cancellations happened after the disappointing debut of Lopez’s new album, titled “This Is Me…Now,” which is her first album in ten years. It entered the Billboard 200 chart at a disappointing No. 38 last month.
Despite planning a busy tour with 30 shows, many tickets remain unsold, as shown on Ticketmaster.com. The seating charts there indicate that there are many more available seats (marked in blue) than sold ones (marked in grey). However, these charts might not be completely accurate.
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Interestingly, Jennifer Lopez decided to add three more shows to her tour, in Miami, Toronto, and her hometown of New York. This is just a week after the original tour dates were announced. It seems smart to sell more tickets and cater to places where people might want to see her perform but weren’t initially included in the tour plan.
Jennifer Lopez’s latest projects, including her album, tour, and two upcoming films, are all part of a self-funded project costing $20 million. This multimedia project will go into Lopez’s life, particularly her romantic journey. The project was recently described in a cover story by Variety as “Lopez’s life as a serial romantic.”
The focus is on Lopez’s reunion with actor Ben Affleck, whom she remarried in 2022, nearly two decades after their split. The project, which involves the musical film “This Is Me…Now: A Love Story” and a documentary titled “The Greatest Love Story Never Told,” is centered on delivering a message about the power of love overcoming obstacles.
ALSO READ: Jennifer Lopez and Ben Affleck: A Tale of Unresolved Love?
“Everybody thought I was crazy,” Lopez told Variety. “And by the way, I thought I was crazy.” However, the artist’s representative didn’t respond right away when Variety asked for a comment. The cancellation notice was short and straightforward.
It simply read, “Unfortunately, the Event Organizer has had to cancel your event. No action is required to obtain a refund.” Regardless of whatever challenges come her way, the resilient singer is ready to take them on.
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