Issa Rae’s creative journey has been expansive and diverse. She initially gained recognition for her authentic and resonant content on YouTube.
Rae’s success on YouTube led to her breakthrough HBO series, “Insecure,” which debuted in 2016. In addition to her television work, Rae has ventured into film, starring in Greta Gerwig’s “Barbie” in 2023.
Beyond her on-screen roles, Rae is actively involved behind the scenes through her production company, HooRae Media. At 39 years old, Rae continues to explore new avenues for her creativity and storytelling.
Beyond her contributions to entertainment, Issa Rae is also leaving a mark in the beauty industry. Rae has long been a proponent of embracing natural hair in her work and personal life.
In 2020, she became a co-owner of Sienna Naturals, a textured hair care line led by Rae’s sister-in-law, Hannah Diop. Sienna Naturals focuses on creating hydrating products for curls and coils.
The brand offers a range of shampoos, conditioners, and styling products tailored to textured hair. Rae’s involvement with Sienna Naturals reflects her commitment to promoting inclusivity and celebrating natural beauty.
Issa Rae discusses her hair care concerns in the latest campaign video for Sienna Naturals. She emphasizes the challenge of keeping her hair hydrated on wash day.
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Rae mentions that wash day has always been a struggle due to the detangling and styling process. Collaborating with Sienna Naturals has made the experience more enjoyable and simpler for her.
She shares insights into her wash day routine and the hair care advice she finds most valuable. Additionally, Rae provides a glimpse into her current projects and plans for the year ahead.
“I’ve been testing many of Sienna Naturals’ products for years, and they’ve become core parts of my routine. The Untangled Conditioner ($28) allows me to easily run my fingers through my hair. I also use the Dream Curl Cream ($28) in the shower because it works best on wet hair.”
“The Dew Magic Leave-In Conditioner ($24) is a huge part of my routine. You don’t need much of it to add moisture to your hair; it defines curls well. That’s my go-to daily product.”
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“Felicia Leatherwood is very loving. She has taught me to love my hair and texture in many ways. She’s also taught me that you have to give each curl love. Sometimes, you have to isolate your curls and apply the product directly to them. It’s time-consuming, but the results are worth it. Whenever I do it, I’ll turn on a podcast or show like Love Is Blind to make the time go by faster.”
“I went to [the American Black Film Festival Honors] recently, and my hair was like a work of art. It was a pulled-back style, and Felicia wrapped individual braids around the bun.”
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