“Bottle in my hand, the whiskey up high,” Beyoncé sang on her most recent record “Cowboy Carter,” which came out early this year. Now, it appears she had a particular product in mind.
On Tuesday, August 22, 2024, the 32-time Grammy winner announced her next business venture. It was a luxury whiskey brand inspired by her Prohibition-busting great-grandfather. The brand is a partnership formed by Beyoncé and Moët Hennessy, the beverages subsidiary of premium multinational LVMH.
The company boasts scores of wine, champagne, and spirit labels, such as Veuve Clicquot and Dom Pérignon. The drink, SirDavis has been named after Beyonce’s paternal great-grandfather, Davis Hogue.
It also promises an “unexpected take” on American whiskey. A farmer and Prohibition-era “moonshiner,” Hogue secreted booze containers “in the empty knots of cedar trees. He did this for friends and kin to find and enjoy,” based on a news release.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said in a statement. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
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Beyoncé’s SirDavis’ Whiskey
SirDavis’ website has a handwritten note from Beyoncé to Hogue in which she states, “Legacy is a force that drives me.” Bill Lumsden, the distiller behind Glenmorangie and Ardbeg, the Scottish single-malt whiskies owned by LVMH, created SirDavis’ formulation.
According to the media release, the liquor is matured in a sherry cask after a mash of 51% rye and 49% malted barley. The palate has been described as suggesting dark red fruits, clove, and cinnamon.
LVMH also describes it as having an “elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies.” Beyoncé collaborated on the bottle, which contains a bronze horse logo representing the Houston-born star’s Texas roots.
Ever Illustrious Beyoncé
Although described as “years in the making,” the decision is consistent with the singer’s recent “cowboycore” public persona. The country-inspired “Cowboy Carter” and its predecessor, “Renaissance,” both included visuals of the singer riding a horse and lyrical references to whiskey.
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SirDavis Whiskey is the newest venture in a commercial empire that has grown to encompass a fragrance (Cé Noir)—also, a range of hair care products (Cécred) in just nine months.
The 42-year-old musician also owns Parkwood Entertainment, a production company. This includes the athleisure clothing line Ivy Park among its subsidiaries. SirDavis will be available in the United States and select locations in London, Paris, and Tokyo. The whiskey also has a suggested retail price of $89.
Beyoncé’s Family
Beyoncé and her husband Jay-Z are one of the world’s most powerful celebrity couples despite their 12-year age difference. Fans were overjoyed when Beyoncé and Jay Z established a family in 2012 when they welcomed their daughter, Blue Ivy.
So, you can imagine how thrilled we were when the couple welcomed twins Rumi and Sir Carter into the world in 2017.
Although the couple prefers to keep their children’s lives private, Blue Ivy, Rumi, and Sir have grabbed the attention of their famous parents’ fans. This has happened on several occasions over the years.
When Did Beyonce Become Queen Bey?
Not to be mistaken with rapper Lil’ Kim, who initially popularized the term Queen Bee in the 1990s, Beyoncé is also known as Queen Bey. She first acquired the label in 2011, when she formally branded her supporters as the Beyhive by using the term on her website. Like the queen bee in a real beehive, Queen Bey is the leader of the beyhive.
Beyoncé Knowles-Carter has had a record-breaking solo career for nearly two decades, dating back to her debut album, “Dangerously in Love,” released in 2003. After 88 career nominations, the superstar earned her fourth trophy at the 2023 Grammys, setting a record for the most Grammy victories.
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Beyoncé and Trump’s Campaign Scruffle
While Beyoncé is famous for staying out of scandal, she has barred Donald Trump from using her song “Freedom” in his campaign ad on the internet. Steven Cheung, Trump’s spokesman, shared a video of Trump coming off a plane accompanied by “Freedom.”
The song is the key theme for Kamala Harris’ campaign. “Freedom,” included on Beyoncé’s 2016 “Lemonade” album, features lyrics that do not align with Trump’s campaign but are a perfect fit for Harris’.
“I’ma walk, I’ma march on the regular / Painting white flags blue,” Beyoncé sings, a reference to her daughter Blue Ivy that may also serve as a Democratic campaign slogan.
Reports stated that Beyoncé’s record label and publisher tried to restrict the use. Also, Cheung’s video has now been removed from the web.
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